Merging Products and Purchasing Department
- Management
- Products and Purchasing Director
- Merisel
- 29397
Go Live : 1995
Results
Gained 42% market share in a market with 10% growth only
Objectives
Develop market growth and bottom line results to become a leading distributor in Switzerland
Scope
Purchasing
Inventory Management
Products Marketing
Challenges
Due to conflicts of interests, the Purchasing and Products Marketing functions were not performing at best and mostly fighting together.
Product Managers were invited by Brands on new products and technology training while purchasing
was left in the dark.
Buyers did no follow Product managers recommendation, as they felt theit sole interests was to gain marketing funds from brands without consideration for inventory and obsolescence.
Solutions
Merge of both departments into one
Create business units based on brands and technology
Develop common goals for each BU
Involve buyers in trainings
Improve products knowledge through the company